May
20
Michael Eisner Sees Web’s Future in Storytelling
Posted in: Uncategorized
SEATTLE (AdAge.com) — According to Michael Eisner, story-driven online content is the next big app. "YouTube is to the internet what a nickelodeon is to the movies. It's the preliminary installment of what is to come," he said, speaking to advertisers and publishers at Microsoft's Advance '08 event. So what is to come? "Great, creative storytelling."
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