Jan 22

Merck, Schering Wage PR Battle After Vytorin Backlash

Posted in: Uncategorized


CHARLOTTE, N.C. (AdAge.com) — Merck & Co. and Schering-Plough Corp., co-marketers of embattled cholesterol drug Vytorin, have gone into damage-control mode, taking out newspaper ads assuring the public that the drug they market is safe.

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