Hasta La Creative!

As I recently viewed a new M-B commercial, I was reminded of this one that debuted about a year ago. I kind of liked this one better… so, I’ll discuss this SL History one I call “Timeless”.

This :60 spot featuring the convertible SL models over the decades successfully does more to celebrate the brand, position Mercedes-Benz as a premier, ritzy icon through the last half century than it does actually “Introducing the 5th Generation SL”. No matter…it works for me. I think most of us who dream of buying or leasing one of these 4-wheeled icons are actually purchasing the brand — both its history and its present.

Although I don’t think the execution of such an idea is all that challenging, I do think it was done well. The ad’s music is aspirational and not offensive to anyone… as it takes us for a ride from one decade to the next (in each of the 5 generation SL convertibles). We re-visit the people, the trends, the fashion (or lack there of), as we witness the timeless elegance of the M-B SL Convertible. The lines and balance of this car (regardless of which generation) never seem outdated — even today.

The car, the icon, and this ad make me agree with the partially tweaked tagline for Mercedes-Benz, “Timeless. Unlike any other.” Timeless, indeed.

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