Oct 04

Meme Creators Are a Powerful But Tricky Tool to Help Brands Speak Internet

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A post appears in your Instagram feed–seemingly an innocent screenshot of a text conversation. “Babe did you put a vodka lemonade in my purse?” one blue bubble reads. Before you get to reading the replies (banter about drinking at the back of a wedding), it’s clear that the text conversation is an ad for alcohol…

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