Jul
01
MediaVest Is Looking for Brand ‘Swingers’
Posted in: UncategorizedNEW YORK (AdAge.com) — After years of doing business the same way, lately it seems as if there's no end to new metrics for TV. This year, Publicis' MediaVest is seeking to add a secondary guarantee to its TV deals with select networks, based on new data from media and marketing research company TRA and TiVo.
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