May
07
Media Sellers Need to Better Prepare Their Talent Development Teams
Posted in: UncategorizedMedia companies aren’t impressing advertisers with sales excellence at the rate they used to. I’ve watched the top sales organizations fall on average 10 percent in advertiser ratings over the past five years, most notably in their understanding of clients’ businesses and with some stalwart brands declining as much as 20 percent. That spells trouble…
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