Sep
10
Media, Marketers and Agencies Challenge Nielsen’s Ratings Monopoly
Posted in: UncategorizedNEW YORK (AdAge.com) — Nielsen Media Research's core business — TV ratings — is up for grabs. The Coalition for Innovative Media Measurement, a consortium of the top media companies, ad-buying agencies and marketers was formally announced by 14 of Nielsen's biggest clients as a way to to "provide various constituents of the media business to develop better metrics," said Alan Wurtzel, NBC Universal's research president.
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