Jul 27

Media Industry Awaits the Impact of Apple’s Upcoming iOS 14

Posted in: Uncategorized

Some feared Apple would revoke its identifier for advertisers (IDFA) when it announced details of its upcoming iOS 14 rollout last month, which is the primary means for advertisers to target and track the effectiveness of their ads on iOS devices. Such a move would have replicated the rollout of intelligent tracking prevention, which has…

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