Jan 29

Media in Review for Payless, Stride Rite

Posted in: Uncategorized


NEW YORK (AdAge.com) — Collective Brands is conducting a search for a media-planning and -buying agency for its Payless ShoeSource and Stride Rite units, the marketer said. TNS Media Intelligence puts total U.S. media spending for the two retail units at about $84 million.

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