Apr
21
Media Agencies Try to Navigate Choppy Waters
Posted in: Uncategorized
VENICE, Italy (AdAge.com) — A predominant theme running through the presentations and panel discussions at this year's Venice Festival of Media was that in today's advertising marketplace, there is no end to the competition for two roles the media agency is vying for: the seat at the right hand of the marketing team, directing its advertising spending, and the role of content czar.
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