Apr
20
Media Agencies Still Figuring Out Multiplatform Buys, Social Media
Posted in: UncategorizedVALENCIA, Spain (AdAge.com) — The tenuous relationship between media agencies and media owners reared its head today during the last session of the day at the 2009 Festival of Media during the Global CEO Spotlight as the heads of some of the largest media agencies gathered here discussed how everything from the recession to social media has affected their operations.
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