May
21
Measuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROI
Posted in: UncategorizedAs consumers crave more real-life experiences, brands are looking for ways to leave lasting impressions beyond a clever spot or a “buy now” button. At SXSW, HBO followed up last year’s Westworld with scenes from Game of Thrones’ Westeros. Meanwhile, tech companies have been opening pop-ups to promote hardware like the Google Home or Facebook…
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