Nov 08

Measurability Over Magic? Heineken CMO Urges Marketers to Bring the Joy

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PALM SPRINGS, Calif.–What ever happened to the magic, people? As the CMO of Heineken USA, Jonnie Cahill has more data about consumers and tools for how to reach them than ever before. He’s tuned into the latest developments in programmatic advertising, and he’s steeped in media mix, awareness and impressions, just like marketers across every…

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