Mealtime Is ‘Less Wasteful, More Graceful’ in Ikea’s Elegant Ode to Kitchen Choreography

For this elegant, eco-minded couple, whipping up a meal means raiding the refrigerator for last night’s leftovers and working in complete sync to put dinner on the table. And alongside the salad and pasta, they toss in a few arabesques and flying leaps. In its latest ad from longtime agency Rethink, Ikea Canada mixes classical…

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