McKinney producer starts green magazine
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“When he’s not directing the interactive production department at McKinney, Shawn Covely enjoys a hobby—making the world a better place.” Thus opens a press release from Havas’s McKinney in Durham, N.C., where Covely is turning his back on emerging media to pursue his true love: print. He’s launching Footprint Eco Magazine. Its mission: “to educate and entertain the public with stories on a wide range of environmental and sustainability issues.†I nodded off during that sentence and dreamed McKinney won back Audi then resigned it to cut down on carbon emissions in its visitors parking lot. If I seem to have a negative attitude, it’s because this is missive No. 999,999 this week on the greening of American business, and I haven’t been thinking straight since AdFreak banned plastic cutlery from the office. The magazine’s launch event will be held at a Whole Foods in Raleigh. It’s “printed on 100% recycled newsprint with soy-based inks.†So Whole Foods can stock issues in the snack aisle for when the $6 granola and hemp bars are sold out.
—Posted by David Gianatasio
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