Feb
23
McD’s Opened Dialogue to Turn Itself Around
Posted in: Uncategorized
LONDON (AdAge.com) — McDonald's in the U.K. has just had its best ever year and despite — or perhaps because of — the economic climate, its chief marketing officer for U.K. and Northern Europe, Jill McDonald, is in a bullish mood: She's expecting to come out of the recession serving more customers than going in.
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