Sep 20

McDonald’s Used Intricate Light Sculptures to Make Some of Its Loveliest Ads Yet

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TBWAParis makes some of the most visually striking McDonald’s advertising anywhere, and its latest campaign might be its most artful so far. The agency got French sculptor Olivier Favart to create intricate light installations resembling three menu items–the Big Mac, french fries and sundae. Then, Helmut Stelzenberger photographed them with a bokeh effect, which blurs…

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