Mar 21

McDonald’s Szechuan Sauce Returns, but Only Golden Arches App Users Can Order It

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McDonald’s “midnight drop” on social media heralding the rebirth of its elusive Szechuan Sauce this morning serves as a test of the brand’s other secret sauce: its social media and loyalty marketing strategy. The last time fans could get McDonald’s version of the peppery and tangy flavoring was in 2018. But showing up at the…

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