Apr
26
McDonald’s Dillon Splits Up Advertising to Make Shops Say ‘I’m Lovin’ It’
Posted in: Uncategorized
CHICAGO (AdAge.com) — What's it take to get cut-throat agency competitors to play nice? A $2 billion global budget doesn't hurt. It's at least one reason McDonald's can get its agencies to collaborate on strategy and major messaging before releasing them to develop their own spins.
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