Hasta La Creative!

Crossroads Marketing Inc., a small Michigan based agency, has apparently been pitching the Michigan Department of Education to allow the placement.

With dwindling budgets and rising fuel costs, schools are increasingly strapped to keep their programs and buses running. An ad plan could help offset the problem, but at the cost of subjecting children to ads for…McDonald’s?

It seems unlikely that the school boards, parents, etc. will allow it, but that’s why we don’t have kids. We can’t imaging spending a night at a PTA meeting to go over this crap. Then again, that’s just us.

Apparently, McDonald’s is interested in accessing such a program, since kids have little to do on the bus but stare straight ahead. Er wait, what do kids do on buses these days? Find out after the jump.

Source

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