May
12
McCann Wins Mucinex (CEO Memo Included)
Posted in: UncategorizedThis morning brought big news on the expectorant front for McCann Worldgroup: outsized “health, home and hygiene” consumer goods company Reckitt Benckiser–maker of pretty much everything that comes in a package–signed the agency to lead creative on Mucinex and Delsym, two of the industry’s top products for treating coughs.
This move comes as part of a series of announcements following a full review that also led to wins for Droga5 (Air Wick, Clearasil) and Wieden+Kennedy (Finish).
Before choosing McCann, Reckitt’s in-house team handled advertising for Mucinex.
The full employee memo from chairman/CEO Harris Diamond after the jump.
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