McCann Wins Ashley Furniture; SS+K Wins Jackson Hewitt
Posted in: UncategorizedIt’s official: today Ashley Furniture HomeStore appointed McCann New York as its creative agency of record and Compass Point as its media planning agency.
The press release names Ashley as “the #1 furniture retailer in North America and one of the fastest growing furniture brands in the world”; the company’s SVP of global marketing/ads calls McCann “a strategic partner who understands the powerful connection our brand has with our customers.”
In other AOR news, New York’s SS+K won the Jackson Hewitt Tax Services account. The agency’s creative work will drive a rebranding effort designed to position the company “as the financial partner for hardworking Americans.”
Incoming CEO Dave Prokupek writes, “Our industry is undergoing rapid change and SS+K has the vision to help differentiate the Jackson Hewitt brand and to drive sales.”
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