Jun
20
McCann New York Takes the Grand Prix for Its Adaptive Xbox Controllers in Brand Experience and Activation
Posted in: UncategorizedCANNES, France–This year’s Grand Prix for Brand Experience and Activation at the Cannes Lions International Festival of Creativity went to McCann New York for its Microsoft campaign “Changing the Game.” “Changing the Game” saw the creation of a new, adaptive Xbox controller that made for easier play for people with physical disabilities. Children who would…
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