Hasta La Creative!

Dengue fever is the most deadly mosquito-borne viral illness in the world. In the Philippines, hundreds upon hundreds die from it every year. What people don’t know is that simple technology is available to prevent it. All it takes is clean water–plus brown sugar and yeast placed in a bottle. Producing carbon dioxide, the mixture attracts mosquitoes, trapping and killing them inside the bottle. Maynilad, a company that supplies clean water to the Philippine capital, distributed hundreds upon hundreds of these bottle mosquito traps to Filipinos.

Advertising Agency: Y&R, Philippines
Copywriter: Badong Abesamis
Art Director: Gra Benesa
Agency Producer: Ariel Bautista
Chief Creative Officer: Marcus Rebeschini, Badong Abesamis
Account Management: Mary Buenaventura, Ags Almasan, Kathleen Camus