Aug
29
Mattel Thinks ‘Beyond Toys’ to Expand Iconic Brands Like Barbie
Posted in: UncategorizedThe world of toys has gone far beyond dolls and action figures on store shelves, and Mattel is taking its well-loved brands to a new realm: screens. Janet Hsu, chief franchise management officer at Mattel, told Adweek the toy behemoth’s priority now is bringing its properties–which include Hot Wheels, Barbie, American Girl and Fisher-Price–to life…
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