Jul
16
Matt Freeman: Marketers Need More Specialization, Fewer Agency Relationships
Posted in: Uncategorized
NEW YORK (AdAge.com) — When Matt Freeman jumped from startup shop Betwave to Interpublic Group of Cos.' Mediabrands back in January to head up its newly launched division called Ventures, which was responsible for overseeing 16 separate agencies, he landed right in the middle of the action.
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