Mater Natura: Cage Elevator

Current Situation: ??The trafficking of wild animals is now worth US$20 billion per year.??Brazil takes up US$1 billion of this figure, through the illegal sale of more than 12 million animals.??Trafficking in wild animals is a crime. Reporting it is one of the most effective ways to combat this practice.?? The idea: ??Ensure that people have the same feeling as a captured animal.??

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Flávia Rennó
Art Director: Marcelo Przedzmirski
Illustrator: Estúdio Abruzzo

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