Hasta La Creative!

Recasting a lazy eye as a curious eye is a cute idea, as executed by McCann Erickson in this MasterCard spot. What we don’t get is how it applies to MasterCard, really. “Are you searching for the priceless things in life?” the spot asks at the end. That’s a bit of a stretch. (“Do you need medical attention?” would work just as well.) It’s like they remembered in the editing room who the client was, and sheepishly tacked the logo on the end. Perhaps this guy can pay for his optic surgery with his MasterCard and tie up these loose ends. And hopefully the amblyopia support groups don’t take offense. Via Advertolog.

—Posted by David Kiefaber