Feb 13

Martin Sorrell: Brexit Is a Perfect Metaphor for What’s Happening Between Brands and Agencies

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Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what Brexit could mean for GDPR and a prediction for Amazon’s growth potential. At the heart of the discussion, though, were his plans for his nascent…

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