May
05
Mars-Wrigley Combo: Better or Just Bigger?
Posted in: UncategorizedCHICAGO (AdAge.com) — What could the candy titan resulting from the $23 billion merger of Wm. Wrigley Jr. Co. and Mars bring the world? Chocolate gum. That was one reporter's joking suggestion at a press conference announcing the combination that will create the planet's largest confectionary company. Wrigley CEO Bill Perez chuckled but did not rule it out.
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