Marriott International Sends Global Media Account to Publicis

Marriott International has handed its global media buying and planning account to Publicis. The appointment concludes a review launched last October. MEC had handled media buying and planning for Marriott International since 2011. Publicis will create a dedicated Marriott One Media unit from its SapientRazorfish and Spark Foundry agencies, which will partner with Marriott’s internal…

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