Sep
13
Marketing Tech and Data Science Are Essential Building Blocks of Digital Transformation
Posted in: UncategorizedThis four-part series aims to help executives better understand how to succeed in digital transformation. In part one, we identified three critical pillars of success: The right strategy, culture and partner relationships. The adoption of sophisticated cloud marketing technologies and data. A direct-to-consumer brand digital commerce channel. Here in part three, we’re focusing on the…
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