Jun
25
Marketing is NEVER about absolutes.
Posted in: UncategorizedI must be on some weird banner kick lately, but here’s an interesting one I ran across for HP Inks.
To make things clear, 25% of refilled ink cartridges fail. Original HP inks don’t fail.* So, in summary, you should buy HP inks because they work all the time.**
* When we say they don’t fail, well, they kinda do. But it’s only 1% of the time. Which is pretty close to not failing.
** Again, they only work 99% of the time. There’s that one, itsy-bitsy sliver of time (1%) when they don’t work. Don’t say we didn’t warn you.
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