Apr
17
Marketers Using Song Hooks to Snag Tweens
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — Late last January, "High School Musical" ingenue Ashley Tisdale entered a Los Angeles music studio to lay down four tracks. In June, those covers of '80s pop hits will become exclusively available via the website for Unilever's Degree Girl deodorant. Each of the four deodorant scents will carry a pass code for a free song download.
Post a Comment