Marketers Struggle to Get a Firm Grip on Social Media


NEW YORK (AdAge.com) — If you just happen to be one of those people who think they have social media and marketing all figured out, don't tell Eric Plaskonos. He believes they're "fooling themselves." Mr. Plaskonos was among speakers taking part in a panel called "Making Social Media & Marketing Work" at yesterday's Ad Age Digital Marketing Conference.

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