Apr
29
Marketers Still Holding On to TV Dollars
Posted in: UncategorizedNEW YORK (AdAge.com) — Marketers are continuing to hold their money close at hand, creating a foggy outlook for TV-ad buying. The traditional deadline for approving third-quarter upfront options for broadcast-TV ad buys has come and gone, but few marketers have approved that money for order, according to media buyers.
Post a Comment