Jun
30
Marketers Soften Stance on Upfront Pricing
Posted in: UncategorizedNEW YORK (AdAge.com) — Advertisers are backing off their most radical and aggressive pricing demands in the upfront marketplace, according to executives at three different buying agencies and one selling executive — a concrete sign that the market for TV advertising time in the new fall season is finally gearing up to move after weeks of delays.
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