Apr
21
Marketers’ Potty Mouths Pay Off
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — In the days when Mr. Whipple charmingly squeezed the Charmin, the scatological details of the product he endorsed were only obliquely addressed in marketing. But today the marketers that once used cute puppies, puffy clouds and quilting ladies as proxies for softness in toilet-tissue ads have become a lot more direct — and are selling more product as a result.
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