Dec
18
Marketers Navigate an Uncertain Fourth Quarter Mired by Ad Softness
Posted in: UncategorizedDuring the fourth quarter of this year, advertisers had to act more flexibly, as the uncertain macroeconomic environment made reaching revenue goals more challenging, according to post-mortem conversations with several ad buyers. Reflecting this cautious landscape, ad prices were down this year on Meta and Google, after already dipping in 2022. CPMs (cost per thousand…
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