Nov
12
Marketers in India Evade Alcohol Ad Ban by Promoting Surrogate Products
Posted in: UncategorizedIt has never been easy for liquor companies to advertise in India, and so the country's local brands have been taking the surrogate advertising route to make their names visible. Numerous brand extensions — CDs, mineral water, achievement awards, even an airline and a cricket team — flaunt the names of liquor brands and companies.
Post a Comment