Jun
22
Marketers Can’t Afford to Keep Basing Agency Decisions on Pricing
Posted in: Uncategorized
One of the after-effects of the Great Recession is the criteria by which client decision makers choose their agencies. It used to be primarily on chemistry, which was borne out by an agency that went deep to understand the client's business and expressed an insight in marvelous creativity. The scars from more than 20 million people losing their jobs is that companies are doing more with less. The mantra is: leaner and meaner.
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