Feb
26
Marketers, Agencies Look to End TV Integration Fees
Posted in: UncategorizedNEW YORK (AdAge.com) — The price of a TV commercial routinely runs into the tens to hundreds of thousands of dollars. And if that wasn't enough, the three oldest broadcast-TV networks have for decades required another fistful of cash known as an "integration fee." Two big ad-industry trade groups are now fighting to keep that money in advertisers' coffers.
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