Feb
16
Making Marketing as Creative as Its Games
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — By his own account, Brad Jakeman isn't much of a video gamer. So you might not guess that he was recently appointed to oversee all marketing for video-game giant Activision Publishing. But in fact, Mr. Jakeman said the newly created role of chief creative officer is right up his alley.
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