May
10
Lyft’s Poppy, Colorful New Look, Signature Font and Icons Are Meant to Energize the Growing Brand
Posted in: UncategorizedLyft has a new look. The company created a signature font, icons and expanded its color palette–adding “a dynamic secondary palette,” according to Lyft creative director Jesse McMillin–as a way to energize and elevate the growing ride-sharing company. Created by the company’s in-house creative team, the new look is part of a broader strategy to…
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