Lyft’s Latest Plan to Grow the Brand (and Keep Riders Safe)? Its Own Craft Beer

Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer. Beginning next week, Lyft will partner with Baderbr?u Brewing in Chicago to create a very special craft beer called Five Star Lager. It’s described as…

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