Sep
22
Luxury Marketers Move Online but Most Lack Digital Cunning
Posted in: Uncategorized
NEW YORK (AdAge.com) — Despite an increased number of luxury brands finally moving online, most luxury brands lack digital savvy, said Scott Galloway, an associate professor of marketing at NYU Stern School of Business who looked at 109 luxury brands across 11 categories, including fashion, electronics, jewelry, hotels and automobiles.
Post a Comment