Feb 03

Luxury Brands Approaching Mass Media – Louis Vuitton’s First TV Ad (VIDEO)

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(TrendHunter.com) Even a luxury brand such as Louis Vuitton has decided to turn its promotion strategies toward the most popular of the media. Up to now, Vuitton ads domain was restricted to printed paper, mainly glossy paper.

Eventually, Antoine Arnault, chief of the brand promotional strategies, decided it was ti…

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