Lowe’s Names a New CMO and Gives an Inside Look at Its First Work With Dentsu Creative

The marketing team at Lowe’s Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of assists–Lionel Messi–to kick off the summer. The brand promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior…

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