Nov 18

Lowe-Deutsch Conflict Spurs Zicam Agency Review

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NEW YORK (AdAge.com) — The maker of cold remedy Zicam, Matrixx Initiatives, has begun the second review of its $30 million ad account in the span of a year, due to an account conflict spurred by the merger of Zicam's current agency, Lowe, New York, with sibling Deutsch.

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