Lowe Campbell Ewald for SXSW 2014: ‘We’re Moving to Detroit and So Should You’

After a change in leadership and rebrand earlier this summer, Lowe Campbell Ewald is putting their weight behind the bankrupt city they call home: Detroit. Creative Director Iain Lanivich says, “Does it bother us that Detroit went bankrupt? Not really. What matters is that it’s rich in creativity, innovation, and inspiration. So come join us…in defining the future of Detroit.” Next year, Campbell will move 600+ employees to Detroit, though it’s unclear where they’ll be moving from and what other incentives are involved (hopefully a free full body puffer coat for the Michigan winter, at least).

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